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Jiruisi brand was founded in 1869, derived from Switzerland famous for its fine industry. In 1845, Edwards Kingrise Edouard (1845-1931), founder of Jiruishi brand, was born in an artistic family,in Zurich, Switzerland. Natured in the artistic atmosphere of his father who is a famous architect, Jiruishi. Edwards became strongly interested in the arts. In pursuit of high art, young Jiruishi. Edwards went to study in the Royal Institute of the Arts in Southern Italy and graduated in 1867.
Young Jiruishi. Edward was fashionable, alternative and bold to design avant-garde style, treated of the textile, furniture, decorative arts industries. His design style won good reputation in Europe then.
In the 19th century, Italian furniture manufacturing industry had become matured while it was the leading industry in Switzerland, Most of Swiss furniture belonged to small-scale hands workshops, hardly one furniture manufacturer with large-scale industrialization. Jiruisi. Edwards decided to bring fashionable design art of Italian furniture back to his hometown in Zurich. Smart Jiruishi. Edwards bought several hand furniture workshops. In 1869, he set up near tha bank of the Rhine River its first furniture manufacturing company with his name Jiruisi, professionally producing Jiruishi brand sofa. Jiruisi brand products with fashionable design and rarefied art rapidly occupied Swiss furniture market.
After 100 years of brand precipitation and industrial expansion, present Jiruishi brand has spread sofas, bedroom sets, bedding and many other home-related industries production, has become the mainstream provider of European home furnishing market.
In order to develop Asian and other international markets, under brand authorization of Swiss Jiruisi International Group, Ltd., Shenzhen Jiruisi Furniture Co., Ltd. was established in 2002 and professional production bases was established in Longjiang, Foshan. After years of development in the mainland of China , Jiruishi Brand has gradually built up three brands of cultural home for the people: the Left Bank of Sunshine - Furniture, Cloth and Leather Sofas Series; Switzerland Spring – Sofa Series of Leather and Cloth; Cognex Snow Love - Soft Beds, Mattresses Series; There are many exclusive stores and malls in the first and second categories cities in the mainland of China, sales network is gradually becoming matured. The international brands "Jiruisi" with their unique fashion styles, are welcome by more and more consumers in China and in Europe and in Middle-East and in America!
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